Iconography, illustration and web design for Facebook's global cryptocurrency initiative. A custom icon system and an editorial illustration set built to explain something most people had never seen before. Shipped at BUCK Design over three months in 2019.
In 2019, Facebook announced Libra, a global cryptocurrency backed by a reserve of assets, designed to enable simple, low-cost financial transactions for anyone with a smartphone. The scale of the ambition demanded a visual identity to match: a website, a comprehensive icon system, and a set of editorial illustrations explaining the technology to a global audience.
Working at BUCK Design as UI/UX Designer, I contributed across the full visual scope of the project, from the motion-forward homepage experience to the icon library and supporting illustrations used across libra.org. The project was later rebranded as Diem in 2020, for which I also produced motion and visual assets.
The Libra icon set was built to communicate complex financial and technical concepts clearly and accessibly. Each icon was designed on a consistent grid with careful attention to weight, optical balance, and legibility at small sizes, supporting both the website and any downstream product surfaces.
The libra.org homepage and white papers section were designed to make dense technical content feel approachable. Animated transitions, scroll-triggered reveals, and a clean typographic system gave the site a modern, trustworthy feel appropriate for a global financial product.
Four hero illustrations were created to explain the core pillars of the Libra ecosystem, vision, blockchain infrastructure, reserve backing, and the role of the Libra Association. Each one needed to be technically accurate, globally legible, and visually consistent with the broader Libra brand.
Vision: Libra's mission to provide financial access to everyone.
Blockchain: the distributed ledger technology underlying Libra.
Reserve: the asset-backed reserve model that stabilizes Libra's value.
Role: the governance structure of the Libra Association.
In December 2020, the Libra Association rebranded as the Diem Association, with an updated visual identity and renewed focus. I produced visual assets and motion graphics for the rebrand rollout, including this statistics explainer video, where I generated the majority of the visual elements.
Work completed at BUCK Design, Oct 2018 – Feb 2019, with additional Diem rebrand motion work in Dec 2020. Originally at libra.org, later rebranded as the Diem Association.